PLAY VIDEO INTRO REEL

"THE WILLY WONKA OF EXPERIENTIAL MARKETING"

Customizable tailored talks to fit your event's theme!

———————————————————

SPEECH TOPICS INCLUDE:

Building Brand Loyalty & Customer Obsession

How to build emotional connections and unforgettable experiences that turn customers into lifelong fans, without relying on traditional advertising.

Best for: Marketing, Branding, Sales, Customer Experience, Leadership

 

The Unexpected Sprinkles

A practical look at how intentional details and personalized surprises fuel engagement, unique positioning, word of mouth marketing, and exceptional customer experiences. 

Best for: HR, Talent, Operations, Hospitality, Marketing, Sales, Company-Wide Audiences

 

Finding a Way: Tenacity, Creativity & Growth

A motivating keynote on resilience and creative problem-solving—helping audiences find momentum when resources are limited and change is constant.

Best for: Leadership, Entrepreneurs, Sales Teams, High-Change Organizations

NAMED "TOP INNOVATOR IN RETAIL" BY THE BOSTON GLOBE

FEATURED IN:

FORBES, MTV, NPR, WIRED, Wall Street Journal, INC, Los Angeles Times, SmartMeetings, Steve Harvey Show, Entrepreneur Magazine, and as a case study in several branding and business books, and in university business classes.

AWARDS & RECOGNITIONS:

"Top Innovator in Retail" by Boston Globe, Recognized 4x years in a row in INC500's Fastest Growing Independent Companies, America's #1 Young Entrepreneur by BusinessWeek, Citizens of Commonwealth of Massachusetts Award for Entrepreneurial Excellence, First Place Winner of VMSD's International Visual Competition Awards, Certificate of Honors from Harvard Law School for inspiring their Emerging Leaders

HIGH PROFILE COLLABORATIONS:

House of Blues, The Simpsons, CASIO G-SHOCK, Bicycle, Teenage Mutant Ninja Turtles, Linkin Park, Sesame Street, The Notorious B.I.G., Power Rangers, AUDI, Hello Kitty, VW, Sponge Bob Square Pants, Celtics' Jaylen Brown, Coachella, Marriott, Weezer, Nutter Butter, Gillette, AMC Theaters, Comic-Con, DesignerCon, Suavecito, Goldwell Kerasilk

CLIENTS WHO BOOKED JOHNNY TO INSPIRE THEIR PEOPLE:

Harvard University, TEDx, Apple, INBOUND, McDonald's, AUDI, America's Credit Unions, UKG, True Value, VW, FedEx, CEMA, Forrester, IMEX, National Apartment Association, EO, Mondelēz, YPO, Marriott, MPI, EssilorLuxottica, PCMA, Visit Denver, INBOUND, Maritz, NCR, Deltek, HFA Health and Fitness Association, ASAE, AdWeek, FHCP, Deloitte, REMAX, Fairway Home Mortgage, AMEX, Champion Credit Union, KAO, Goldwell, DECA, Epsilon, FICP, Schwarzkopf, DSCOOP, California Grocer's Association, PPAI, Q2eBanking, MLB, AssetMark, RIT, National Association of Realtors, NACA, University of Wyoming Business School, NYU, Destination Gettysburg, MIT, Wieden+Kennedy, Telstra, Momentum Worldwide, NextHome, Bader Rutter, Retail Innovation Conference and Expo, Points of Light, JCK, California Association of Realtors, GMID Global Meeting Industry Day, AOA+ The American Optometric Association, American Animal Hospital Association, UCLA, International Festival For Business, SHRM Society for Human Resource Management, DlSNEY, AIA Corporation, USC, Gillette, Sports Inc, The Running Show, Allegiant Stadium, Crowe, Toronto Real Estate Board, NXNE, Produce Marketing Association, Sabre, AIGA, Quincy Chamber of Commerce, ADMEI Association. of Destination Management Executives International, FICP

Why have thousands of customers from around the world chosen to get Johnny Cupcakes' tattoos & CAMP OUT FOR HIS T-SHIRTS?

Since 2001, Johnny Cupcakes—founded by Johnny Earle—has grown from a "joke" to a multi-million dollar, highly exclusive T-shirt brand driven by a community of world-wide collectors with some customers owning over 1,000 JC T-shirts!

Johnny shares his story of how he took his T-shirt brand from the trunk of his rusty car at age 19, to disrupting an industry, breaking all of the rules, and being sought after by the largest brands in the world.

Award winning entrepreneur and expert in Customer Experience, Johnny Cupcakes is a high energy keynote speaker known for helping other people create blueprints for Building Brand Loyalty, Creating Memorable Experiences, and Inspiring Innovation.

JOHNNY CUPCAKES SAYS:

"The ingredients of customer obsession are baked into phenomenal experiences and experience fundamentals"

JOHNNY CUPCAKES SAYS:

"Don't check boxes, create new boxes to check"

JOHNNY CUPCAKES SAYS:

"I'M USUALLY 3 MISTAKES AWAY FROM CRYING IN THE TRADER JOE'S PARKING LOT

I DON'T HAVE IT ALL FIGURED OUT BUT I EMBRACE THE PROCESS OF TRYING BECAUSE—

FAILURES ARE EXPERIMENTS, & EXPERIMENTING IS HOW WE GROW"

PLAY VIDEO OF JOHNNY ON STAGE

Fun Facts

LIVE KEYNOTES

Learn Johnny's secret recipes. Build brand loyalty, inspire creative thinking, cultivate community, learn to adapt with little resources, and craft a powerful brand.

Virtual & In-Person

Invite Johnny to be your keynote speaker virtually or in person. He can tailor his talk to fit with your theme or message, to plant seeds for success.

Creative Consulting

Have Johnny work with you and your team as an consultant, collaborator, or idea generator to jumpstart new projects or remix old ones.

CUSTOM MERCH

Collaborate with JC on custom merch for unique gifts! We handle planning, branding, designing, production, and fulfillment! A surprise for attendees!

A GALAXY OF POSITIVE REVIEWS & INSPIRED FRESH IDEAS FOR BUILDING BRAND LOYALTY, INSPIRING INNOVATION, AND CREATING MEMORABLE EXPERIENCES

Johnny's high energy presentation has inspired and impacted billion dollar brands, ancient associations, nimble nonprofits, sales kickoff meetings, and user conferences. Don't just take it from Johnny, read swaths of 5-star testimonials and reviews from past clients at the bottom of this page!

TO HIT HOME OUT OF THE BOX THINKING, JOHNNY CAN GET DELIVERED TO A FROSTING-SCENTED STAGE IN A WOODEN CRATE FILLED WITH SPRINKLES

Take the audience by surprise by carrying or rolling out a wooden crate with Johnny inside! Weird? YES! Unforgettable? ABSOLUTELY! This adds an extra element of immersive surprise & delight to kick off Johnny's keynote presentation!

SURPRISE & REWARD YOUR AUDIENCE WITH CUSTOM COLLABORATION T-SHIRTS & A MEET & GREET T-SHIRT SIGNING

This interactive element is a great way to treat your audience post event!

PLAY VIDEO OF AN EVENT RECAP W/ POPUP SHOP MEET & GREET

PLAY VIDEO CLIP ON EXPERIMENTS

PLAY VIDEO CLIP ON PERSONAL BRANDING

PLAY VIDEO CLIP EVENT RECAP WITH TESTIMONIALS

PLAY VIDEO ON REIMAGINING YOUR BUSINESS CARD

Testimonials

McDonald's

"Johnny has a real ability to engage through storytelling; there was empathy, laughter and meaningful messages that had everyone reaching for their notebooks. I recommend Johnny as an inspiring and thought provoking speaker."

Harvard University

"Johnny's record speaks for itself, but when he's actually in your presence, telling his story and sharing his ideas, you truly get to appreciate his heart, mind, and talents. To say he left the audience energized is a major understatement."

Forrester

"His story is the epitome of customer experience obsession, creativity, and bringing your whole self to work. If you're looking for an offbeat and inspiring storyteller that leave you (literally) hungry for more, Johnny Cupcakes is your speaker."

AUDI

"Johnny is an energetic and excellent speaker that is highly engaging. Our entire team from corporate to dealer left the room benefiting from easy to implement best practices!"

Cards Against Humanity

"Johnny's talk was a huge inspiration and definitely helped shape the direction of our company. We work so hard to make all of the details in everything we do delightful and surprise people all the time."

Momentum Worldwide

“With tales of entrepreneurial derring-do, Johnny Cupcakes speaks with passion, insight and hard earned experience. This is business building from the horse’s mouth, not from some consultant’s arse.

True Value

"Johnny has that rare ability to connect the story about his life and great brand success in a way that is completely relatable and therefore valuable to a diverse audience.

When Johnny spoke to more than 2000 of us, everyone felt that he was speaking to them directly."

INC (booked 2x to speak!)

“When Johnny Cupcakes spoke at Inc’s GROWCO conference, I didn’t know what to expect, but our people assured me he was a good speaker. That turned out to be a drastic understatement. Putting Johnny on the agenda was one of the best decisions!"

Revive Health

"The line to meet Johnny went all the way through the entire exhibit floor out to the convention center common area - must have been 300 to 400 people, maybe more. I would recommend Johnny as a keynote speaker without any hesitation or qualification. He is a great guy, a great speaker, and will reflect well on any brand that engages with him."

Mondelēz International, Inc.

"Johnny engaged the audience with his story, and made it relevant to the themes and ambitions of our conference. Most importantly, he inspired us to think differently, and even more, had a lasting effect as since the conference, colleagues have taken a "Johnny Cupcakes approach" to some of our business challenges!"

Deloitte

"Johnny captured the attention of everyone in the room and successfully challenged all of us to think a little differently about how we serve our clients as well as how we choose to live our lives. His enthusiasm is nothing but contagious, and his story and success is nothing but compelling."

FORBES

"Johnny has 'creativity-as-a-business strategy' NAILED! And he's able to turn it into a talk which is so coherent that even a bean counter would understand why creativity is the most powerful, yet untapped force in business today."

DELTEK (booked 2x to speak!)

"Although Johnny has excelled specifically within entrepreneurship and retail, his story is broadly applicable and was incredibly inspiring and entertaining. I believe everyone at our user conference left motivated to breathe new life into their organization, firm, business, etc and "do more of what makes you happy"

National Apartment Association (booked 2x to speak!)

"Johnny Cupcakes is the real deal when it comes to keynote choices. His message is personal, funny, and highly relate-able. Our attendees are hard working and customer service focused, and he tailored his take-aways to specifically to their needs. The man spent nearly three hours greeting attendees who lined up to meet him, and clearly took joy in meeting everyone. I'd hire him again in a heartbeat!"

FEDEX

"We had over 650 attendees at the event and in post-event surveys Johnny scored the highest of all the 13 main speakers."

L'Oréal

"Johnny inspired me to have more fun with my company!"

Marriott International

"Johnny inspired our crowd with tales of personal growth, a-ha moments and successful business strategy, and our guests walked away feeling energized and ready to bring some of Johnny’s focus areas to life in their own business. We heard over and over again that he was a conference favorite- our attendees were thrilled!"

Society for Healthcare Strategy and Market Development (SHSMD)

"Johnny delivered the opening keynote at the Society for Healthcare Strategy and Market Development annual conference this year for about 1,700 people. He delivered a perfect opening night keynote - high energy, very funny, with a message of relentless customer focus that really resonated for our group of healthcare strategy leaders. I highly recommend him as a speaker."

NCR

"What impressed me the most about Johnny's presentation was that he managed to captivate an audience made up of executives from U.S. banks and credit unions with his passion for trying new things, succeeding in the face of potential failure and willingness to push the limits in business. He was engaging, down to earth and inspiring."

Streamline Events

"Run—don't walk—to hire Johnny to speak at your event! The recipe is simple: mix equal parts incredible story and unbridled energy; add dashes of humor, creativity and passion; sprinkle with joyful nuttiness...and what you and your attendees are left with is an hour they will never forget. Pump up your own team; wow an external audience—There are so many settings where this man will absolutely crush it."

Visit Denver

"We appreciate Johnny sprinkling his creativity and energy into our event! It was the icing on the cupcake!"

UKG (booked 2x to speak!)

"Johnny truly was one of the most inspiring, energetic, thought-provoking, funny, and relevant speakers we've ever had."

EO Minnesota - Entrepreneurs' Organization

"Johnny's energy, creativity, and unique approach to branding and customer experience were truly inspiring. He captivated our audience with his entrepreneurial journey, sharing actionable insights on building brand loyalty and creating unforgettable customer experiences.

His presentation was not only engaging but also highly relevant to the challenges and opportunities that entrepreneurs face. He brings a fresh perspective, a wealth of knowledge, and a contagious enthusiasm!

If you're looking for a dynamic speaker who can energize and inspire, I highly recommend reaching out to Johnny!"

TATE'S BAKE SHOP

"Johnny Earle's humorous and self-deprecating tale of how resilience and resourcefulness has continually fueled the success of Johnny Cupcakes is both entertaining and compelling.

It challenges all of us to think about how we can use basic ingenuity to strengthen our business results and always be prepared to make lemonade when we are dealt lemons.

Johnny is truly a delightful speaker who wholly engages his audience while delivering some fundamental and inspiring business and life lessons."

NXNE

"We have worked with over 1,000 speakers over the last 12 years, and can safely say that Johnny Cupcakes is one of our favorites!

Sincere, down-to-earth, motivational—a true pleasure to watch and a crowd favorite!"

The Honest Company

"Johnny Earle is a wonderful speaker who engaged us at The Honest Co. and inspired so many of our people.

He came prepared, brought a ton of energy, and shared some great words of wisdom about creativity, taking risks, and conquering adversity.

He is also just a super cool guy. I would highly recommend having Johnny speak at your event or your company!"

LODEN VISION CENTERS

"Hiring Johnny to come to our office was one of the greatest decisions we've made.

Johnny's ideas grew our patient volume, reviews, recognition in the market, staff morale and their views on customer service.

He even led us to win a gold level Addy Award!"

Palo Alto Networks

"I was blown away, not only by his creative genius in marketing his brand into a successful business but his whole presentation style.

His was one of the best presentations of the whole conference! He brought to life in his presentation what we learnt in theory, hitting every aspect of marketing!

Just brilliant. I would recommend him as a keynote at any marketing event as there's so much to learn from this clever cookie, no- cupcake."

PointClickCare

"Johnny Cupcakes is the definition of an entrepreneur. He not only has creativity to break out of the box but has an underlying understanding of what people want.

He creates meaningful experiences for people that go far beyond the product that he is selling. This is why he is continuously creating massive demand for something as simple as a T-shirt.

There is a lot to be learned from his story and I encourage you to catch his keynote (or hire him to give one) whenever you can!"

New England Inns and Resorts Association

"Johnny is one of a kind! We had the pleasure of having him as an opening speaker at our annual conference.

He is authentic, inspiring, and so much fun! Johnny engages the audience from the minute he walks on the stage and leaves a powerful impression on everyone in attendance.

He was a pleasure to work with and we hope to bring him back in the future. Book Johnny for your next event – you will not be disappointed!"

VW - Volkswagen

"Johnny was a keynote speaker at an internal Volkswagen of America team meeting. We invited him to speak on brand loyalty and customer focus. The team loved him!

So much energy, so much passion. He truly resonated with the audience even as a remote presenter. Highly recommended. We hope to do more work with him in the future!"

ADMEI - Association of Destination Management Executives International

"We had the pleasure of Johnny speaking to our ADMEI Association group in Boston. Johnny's "inspiring brand loyalty" session was a huge hit!

He had our groups minds racing about "thinking differently" ideas. I would recommend Johnny for anyone looking to inspire their creativity within - he will be magical!"

Johnson and Wales University

"Johnny recently presented to JWU students and faculty. His message of setting goals and doing something about them each and every day was well received by our community.

His stories of success and failures were inspiring. He broke it down in a way that really resonated with our students. His energy and genuineness make him very approachable, as if he is speaking directly to you.

Highly recommend Johnny Cupcakes as a speaker. We hope to have him back!"

Maritz

"Johnny spoke at our key client event this summer and was the perfect speaker to close our event.

He is a great storyteller as he brings his extensive entrepreneurial background to life. His insights into how to effectively build a business in today’s complex marketplace are insightful and practical.

Everyone walked away thoroughly entertained and inspired."

EssilorLuxottica

"What a treat it was to have Johnny Cupcakes as a guest speaker. Our employees loved his authentic, grass roots approach to building a brand and winning over customers.

He has a great story to tell - one all of us can relate to and use for inspiration. Very funny and clever and insightful. There was a little something in it for everyone!"

IMEX

"Johnny’s story is a truly eye opening account of entrepreneurship. His quick fire delivery keeps the audience captivated with wow after wow and numerous ‘what a great idea’ moments.

His success has been to create and nurture an almost cult-like following of his brand, something so valuable in today’s economy. He is an engaging, entertaining and funny speaker, and an all round nice guy too."

NextHome

"Having Johnny address our NextHomies from the main stage at our annual conference was the perfect fit for our event. Our company is consumer-centric and committed to providing an exceptional experience to our brokers, agents, and their clients.

Johnny's message on branding and finding ways to delight and entertain your customer base was so aligned with our culture, it's like he works for NextHome!

His design team also did an incredible job with the custom t-shirts for our event. Such a pleasure working with a true professional!

Destination Gettysburg

"Johnny does a fantastic job of helping business owners understand the power of experience. Hearing and seeing how Johnny has taken a T-shirt company that ran out of the back of his car to a global brand is inspiring. His creativity is contagious."

HFA - Health and Fitness Association

"Johnny spoke at our International Convention and Trade Show in Los Angeles, and was a huge hit with all of our attendees. He kept the crowd laughing, engaged, and on the edge of their seats waiting to hear what he had to say next.

While he may not be your typical Keynote Speaker, the message he has and the way he tells it is of the highest caliber.

If you are looking for a great keynote that people will be talking about for years, Johnny is an excellent choice!"

Book Johnny to speak

Treat Your Audience to Something Sweet!

Johnny Cupcakes can travel to you to speak at your organization or event, surprise the audience with custom collaboration T-shirts, and do a pop-up shop meet & greet T-shirt signing after his presentation!

Brand Loyalty Keynote Speaker, Marketing Keynote Speaker, Customer Service Keynote Speaker, Customer Experience Keynote Speaker, Customer Loyalty Keynote Speaker, Sales Keynote Speaker, Entrepreneurship Keynote Speaker.