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About

Hello. My name is Johnny. For 20+ years I've tricked hungry people with my limited edition, culinary themed, T-shirt brand. Enter my frosting-scented, retro-bakery-inspired clothing store through a giant oven entrance where you'll find T-shirts in refrigerators and packaged up in pastry boxes. Weekly releases & worldwide shipping! Start your T-shirt collection today!

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Close Menu Cake Dealers

Cake Dealers

Cake Dealers are independent Johnny Cupcakes sellers that bring our unique shopping experience to cities around the US through local and virtual pop-up shops! They each have a unique selection of out of print tees as well as exclusive designs that you can only get through them!

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Close Menu Book Johnny

Book Johnny

Through creative consulting and virtual or in person keynote talks, the head chef, Johnny Earle, teaches his secret ingredients on building brand loyalty, creating memorable experiences, and inspiring innovation! Johnny has keynoted at TEDx, Disney, Apple and many more!

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Keynote Speaking
Virtual Speaking
Creative Consulting

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Close Menu Let's Collaborate

Lets Collaborate

We work with companies big and small to create custom merch & brand activations. As a unique item for corporate gifting, we work with you to conceptualize, design & co-brand a collab t-shirt for your customers, clients and events! We handle production, packaging & delivery too!

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Custom Merch
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Johnny Cupcakes

World's First T-shirt Bakery

"Top Innovator in retail" -THE BOSTON GLOBE

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Fun Facts

Baked

Goods

Shop unique gifts & wearable baked goods. Enjoy world-wide shipping!

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The

Story

Learn about Johnny's journey from the trunk of his car, to growing the Johnny Cupcakes t-shirt brand.

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tailored

Talks

From his live & virtual keynote speaking engagements, Johnny is known for helping others create blueprints for building brand loyalty, creating experiences, and inspiring innovation.

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fresh favorites

Classic Crossbones Tee

Classic Crossbones Pullover

Classic Crossbones Onesie

Black Sprinkles Socks