Johnny Cupcakes

"Top Innovator in Retail" -THE Boston Globe

Johnny Cupcakes is an independent bakery-themed T-Shirt brand established in 2001 in Boston, Massachusetts USA with freshly baked, super soft, collectible graphic T-Shirts that ship worldwide.

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HELLO, I'M JOHNNY CUPCAKES

I started 16 businesses before I was 16 years old. When I failed, I kept innovating because failures are experiments and experimenting is how we grow. While my peers hung out with cute girls at parties, I began hanging out with cute old ladies at craft fairs.

When getting merch made for my old mosh metal band, On Broken Wings (that I used to DJ in) I put one of my nicknames on a T-Shirt to advertise a bakery that didn't exist and I began selling T-shirts out of my suitcase on tour and out of my beat up '89 Camry when home.

The more I put in, the more I got back. I made sure each transaction was an experience. I shifted my focus to this T-shirt brand hobby which brought me on a wild ride of hiring friends and family and opening up bakery themed, limited edition, frosting scented pop-up shops sprinkled internationally!

TREES FOR THE FUTURE

We plant a tree with each T-Shirt sold through our partnership with Trees For The Future. With more than 30 years of agroforestry experience, Trees For The Future provides the tools and training so that farmers can reclaim their agency and break the cycles of hunger, poverty and environmental damage.

Dedicated to my mom

My hippie mom Lorraine was the Halloween Queen. Witnessing her craft her costumes together year after year—while making time for work and family—she was the epitome of surprise & delight—inspiring me to be the person I am today. She was my number one supporter and I'm lucky I was able to bring her in as my CFO for 20+ years where we opened up global pop-up shops and spent some of the best time together. I miss her every day and keep her spirit alive through my brand.

FRESH BAKED T-SHIRTS

If you've experienced my frosting scented pop-up shops, you'll know that we've displayed T-shirts in refrigerators, packaged them up in lunch boxes, and pulled T-Shirt orders out of secret smoking ovens while yelling "ORDER UP!"

I hope you can make it out to a pop-up shop, but in the meantime, pick up some super soft T-shirts from my web store where we ship worldwide. My team and I put a lot work into the details!

KEYNOTE TALKS & CUSTOM MERCH

Why have thousands of customers tattooed my T-shirt brand's logo on their bodies and how do I get customers to camp out for special releases?

In my keynote talks I share my secret recipe on Building Brand Loyalty, Creating Unique Experiences, and Inspiring Innovation. Sometimes we surprise the audience with custom collab merch!

CUSTOM MERCH

Treat your team, clients, event, or your people by having us design, and produce special edition Johnny Cupcakes x Your Organization custom collab merch!

As an add-on we can also come up with unique packaging to help celebrate a special moment or people!