Johnny Cupcakes | World's First T-Shirt Bakery

"Top Innovator in Retail" - The Boston Globe

keynote speaker + custom merch + CREATIVE AGENCY

BUILDING BRAND LOYALTY, CREATING UNIQUE EXPERIENCES, & INSPIRING INNOVATION

HELLO, MY NAME IS JOHNNY CUPCAKES

I own an award winning frosting-scented fakery — a bakery themed T-shirt shop on Boston's 332 Newbury Street where we display graphic T-shirts in refrigerators and pull your lunch-boxed T-shirt out of a secret smoking oven as seen here!

Yes — I trick hangry people daily. Whether customers leave upset with a hungry belly or inspired with a T-shirt, 100% of the people who leave my store, leave with an experience and a memory to share.

WOWZERS! Thousands of customers around the globe have Johnny Cupcakes tattoos! I've been in business for 23+ years. As a traveling keynote speaker, I teach my secret ingredients on building brand loyalty, creating memorable experiences, and inspiring innovation.

I also host creative retreats in Boston for inspiring big ideas. Great for meetings, events, trainings, and talent development! As a brand, we create fun experiences in coordinating speaking engagements, pop-up shops, and collaborating on custom merch & brand activations.

We've collaborated with event planners, ad agencies, conferences, and small and big brands such as Marriott, The Simpsons, TEDX, INBOUND, Nickelodeon, and Nutter Butter to help them level up events, anniversaries, launches, and brand activations with a unique creative recharge.

Let's bake up something special together!

IG | TikTok | FB | LinkedIn

SHOP NOW

FEATURED IN

FUN FACTS

Testimonials

Marissa Elise - Deerfield Beach, FL

MY MAIL LADY THOUGHT IT WAS REAL CUPCAKES

"My mail lady, who’s the best, swore the packages had cupcakes in it. Actually the whole post office did. She was very disappointed when I told her there weren’t any cupcakes inside!"

@that.ham.life

LIFE LONG FRIENDS

"I discovered Johnny Cupcakes tees at a pop-up in the Phoenix, Arizona, area around 2009 I think… met a bunch of really kind, wonderful, accepting, welcoming, and like-minded people who also loved the brand and made lifelong friends! Still collect your tees and merch today and now buy for my whole family, including my two sons, 12 and 8, who have also grown up with the brand!!"

Sydney Epter - Hendersonville, NC

115+ T-SHIRTS

"I’ve been a Johnny Cupcakes fan for about 12 years. Watching the company and Johnny grow over the years has been so great! I became really active in the community and had over 115+ shirts at one point and I loved every one of them! In 2018, my mom passed and, to my surprise, a bouquet of flowers from Johnny Cupcakes came to her service. How incredible is it to be a part of a community to reach out and do something so sweet during the hardest thing I’ve ever gone through? I will never forget that gesture."