
A couple of weeks ago I had the opportunity (some may say honor) to meet up with Brendan Brown, former bass player and vocalist for The Receiving End of Sirens (TREOS). Now, if you haven’t heard of them, I suggest you remedy this immediately and check them out A.S.A.P. Initially, I had anticipated a quick afternoon hangout with the chance to ask a few questions I had written out. Within the first few minutes of sitting down these are thrown out the window and we begin to chew the proverbial fat and let the conversation lead the way.

We begin to discuss life and the many places it brings you, and the changes it can bring. For Brendan, it was his marriage to his wonderful wife, Stephanie, and the birth of his two children, Parker and Adeline. It was also the step away from his music career into an entirely different field: marketing. When I asked him where the connection between the two was, he answered “While touring with the band, I realized how much of an impact an honest, emotional connection with the crowd has.” With this approach in mind, Brendan has been collaborating with like-minded individuals to develop some next level social media marketing applications. I wish I could tell you more about this amazing new technology he is about to release, but I’ve been sworn to secrecy. I guess you’ll just have to wait and see, but I promise it’ll blow your mind.

Along the way, we meet up with a mutual friend of ours, Brendan Ciecko. Mr. Ciecko owns a company called Ten Minute Media and organizes an event known as Idea Mill. It also just so happens that Triple Crown Records CEO, Fred Feldman, is in town for a show. So, the two of us trudge through the city and meet up with Fred at one of my favorite restaurants, Eastern Standard. We sit down and let the conversation commence.

Fred and Brendan trade old stories from back when Brendan’s band was on Fred’s label. After laughing until my stomach hurt, the conversation inevitably turns toward the upcoming TREOS reunion show. I was fortunate enough to attend this sold out get together and was once again blown away. Although all the guys in the band have moved on to new projects or endeavors, the time that has passed seems to have no effect on the strong connection that is shared between these musicians and their audience. After all, just like Brendan said, it’s all about that connection.
The Business End of Marketing



